In the Digital ERA, everything is now measurable, Everybody wants to know their customer behavior on the website and keyword search is the most important element in this aspect to know what exactly customer is searching or looking on the website, through tracking these keywords information, marketers can further optimize the pages/visuals/lead/forms/Sitemap/personalization’s/ rules etc.  To provide better customer experience and get more conversions.

Again, “Internal
” feature is the hidden gems feature in the Sitecore analytics, Must
say Sitecore cares the current digital marketers and provides such a “must have”
feature in the Sitecore analytics out of the box.

I didn’t know this feature, and wanted the track all the
keyword search on my website, to check “what exactly people are searching on my
But the question is how? How to track all the keyword of the
website search that customers are searching? Do I need to store in the database?
And do some basic reporting, or track all the pages with query string? and
provide the unique report? Was totally confused and planning to build my custom
module for the same.

But after scratching my head a bit and some googling , I
came to know the feature called “Internal Search” in the Sitecore out of the
box. Cool, then why should I reinventing the wheel, if  Sitecore has already invested and provided as
a feature.

But the problem was how to configure this search tracking functionality
in the analytics, by default it’s not implemented and showing blank as below.

Then again after doing some research I figured out the
solution, and now I can track my keyword search and here is the results:


Guess, who is the most searchable person by the Sitecore
community members on my website?

 Yes, Akshay Sura and Kamruz Jaman are the top keyword search
on my website, see how important this feature is? Now I can track my keywords search
like anything – Real time..


Solution – How to
configure the Internal Search keywords
tracking in Sitecore Analytics:

For the demo purpose, I just created a simple search.aspx
page which consists of textbox and button,

I am searching the keywords using the above textbox and click
on the search me button, then I am
calling sitecore analytics API to register the keyword.

 Register the search
page event in the Sitecore Aanalytics tracker

        protected void
object sender,
EventArgs e)
            var searchEvent =
            string searchKeyword = string.Empty;
            searchKeyword =
            Sitecore.Analytics.Tracker.Current.CurrentPage.Register(new PageEventData(searchEvent.Alias,
                Data = searchKeyword, Text =
here is
the form page, don’t forget to add visitor identification tag on the page:

<%@ Page Language=”C#” AutoEventWireup=”true” CodeBehind=”Search.aspx.cs” Inherits=”Search.Search” %>
<!DOCTYPE html>
<html xmlns=””>
<head runat=”server”>
    <form id=”form1″ runat=”server”>
            Enter Search Keyword :
            <asp:TextBox ID=”TextBox1″ runat=”server”></asp:TextBox>
            <asp:Button ID=”Button1″ runat=”server” Text=”Search
OnClick=”Button1_Click” />
    <sc:VisitorIdentification runat=’server’/>
Here is the code behind:

using Sitecore.Analytics;
using Sitecore.Analytics.Data;
using System;
using System.Collections.Generic;
using System.Linq;
using System.Web;
using System.Web.UI;
using System.Web.UI.WebControls;
namespace Search
    public partial class Search : System.Web.UI.Page
        protected void
object sender, EventArgs e)
        protected void
object sender,
EventArgs e)
            var searchEvent =
            string searchKeyword = string.Empty;
            searchKeyword =
new PageEventData(searchEvent.Alias,
                Data = searchKeyword, Text =
Really cool
and quick to start the POC and implement the above code based on your solution
and code:
deploy your page into your Sitecore instance and hot the search page URL
something like
in your case, replace your domain name:
Search some
keywords and hit search button and behind Sitecore will track all the keywords
which you are searching.
the session timeout setting from the web.config to quickly test the functionality
otherwise you have to wait 30 minutes to refresh the results,

mode=”InProc” cookieless=”false” timeout=”1″

Now all done, let’s check the Analytics:
Go to the analytics dashboard: 

Go to internal search
under Behavior tag on the left hand side panel

Now you can able to see all
your keyword tracking based on your search page here, also you can generate multiple
reports based on multiple Metric – Page view, counts, Visits etc. further you
can filter the date based report using time range etc..

I found this feature
very important and relevant, and everything is built-in with minimum code change.
I hope you like this
article  will help you to start thinking and exploring the Keyword
search with Sitecore.
Happy Sitecoring..  

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