This series is divided into four parts:
Sitecore 9 EXM Guide: Part 1 – How to Setup Sitecore 9 EXM in 5 Minutes
Sitecore 9 EXM Guide: Part 2 – Explore Sitecore 9 EXM Reporting
Sitecore 9 EXM Guide: Part 3 – Personalize Your Emails with Sitecore EXM Tokens

Think about the
international audience and their Native language:

Research proved that user spends more time on email
communication and web content if its written in their native language and
chances of conversion might be double for those native language speakers if you
send the communication in their native language.

And 2x is a game changer figure for big email campaign, so
planning of the multi-linguage campaign is very important if your audience is multi-national/lingual.
Step By Step – Plan your email campaign in multi-lingual
with Sitecore EXM
Build your customer segment based on language preference,
and tag every customer with preferred language column and fill their
native/preferred language.

I am going to create three below languages for my email
campaign as below:

  • Arabic
  • English
  • Spanish

I am assuming we have done this task offline and prepare the
offline CSV file with below attributes of the email contacts:
  •        First name
  •        Last name
  •        Email address
  •        Preferred language

The file will look like this:

I created 12 contacts with different preferred language
which are English, Arabic and Spanish, here in the file we need to upload the
language code.
Create the Languages in the Sitecore:
Go to System > languages > create Arabic and Spanish
language >

Once you done with the language, the next step is to map the
preferred language field with the imported contacts.

But the question is how? As Sitecore provided the
functionality of sending the email based on preferred language

How to set User
preferred language for each recipient?
So, we already have the data ready the only thing is to map
the data with existing facet of the contact.
When we upload the CSV file, Sitecore in background creates
the contact for each recipient and by default map only three facets as below:
  • First name
  • Last name
  • Email

Now, we have to map the fourth facet called
So, follow the below steps to map the preferred language:
Go to the desktop:
Change the database from master to core
Navigate to > /sitecore/client/Applications/List Manager/Dialogs/ImportWizardDialog/PageSettings/TabControl

Here is the list of all default item derived from /ImportModelField
Duplicate any item and change the data as below:
Change the duplicate
item(Personal – preferred language” fields value as below:
Now all done from mapping side, lets quickly create one
email campaign with three language version and based on the individual
preference of the email list, Sitecore will pick the correct language version
and send the email accordingly
Creating Multi-Lingual campaign with EXM
Go to EXM > create the Regular email campaign >

Select > simple html message > First_Campaign_Multi_lingual

Go to receipts tab > click on dropdown  > Add list from File > select the CSV
file which we created in this blog>

Upload the list >
Go to Map Tab>

Great, I can see the new mapping field called “Preferred Language” which we just configured in the above steps:

Select all the File field with Sitecore field as above
12 contact has been imported in the Sitecore from CSV file:
Quickly I created the sample English message as below:

Now time to create the Arabic and Spanish version of the

Change the language > Arabic from language selector >

Enter the Arabic message template, here I entered the sample arabic content the below:

Same like Arabic, I created the Spanish version of the
email, by selecting Spanish language from the language selector as below:

Now we have created all three version of the email, time to
send the email message with multi-language functionality

  • Go to delivery tab >
  • Select the Multi- language > select the
    checkbox > Use preferred language >
  • Important
    : make sure you select the English language from language selector at
    the time of clicking the send message button, otherwise the selected language
    email version will send for all the recipients regardless of preferred
  • Click on send email option

Now check the email, I am checking three emails for English,
Arabic and Spanish

As per my file record, below would be the preferred language data based on email:

Here is the result:
Jack Daniel – Arabic Speaker:

Sachin Tendulkar – English
Virat Kohli – Spanish:
Hope this Article will help You

Happy Sitecoring..

One Reply to “Sitecore 9 EXM Guide: Part 4 – Optimize your Multi-Lingual Email with Sitecore EXM Preferred language Functionality”

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